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Brand Values​

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Our 
Story

About The Lifey Brand

The Lifey Brand is the first brand dedicated to all things goal setting.

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Launched in 2021 as a quarterly planner during the pandemic, we've evolved into a comprehensive brand focused on helping people and businesses find freedom in their lives.

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We believe in empowering individuals to live their best lives through small, meaningful changes. With our products, services, and in-person Lifey events, we inspire and support our community on their journey to personal freedom and fulfillment.

What's a Lifer?

A Lifer is someone who is a friend of the brand, dedicated to creating a path toward personal freedom through goal setting. Lifers are kind, compassionate, and committed to taking a delayed gratification approach to life. They gain clarity on their long-term goals and take consistent, intentional actions to move in that direction. By aligning with The Lifey Brand's values, Lifers embody the journey of growth, patience, and purpose, always striving toward a life of freedom and fulfillment.​

What's a Featured Lifer?

A Featured Lifer is someone who has not only pursued their path to freedom but has also experienced significant milestones through their unique modality. They are:

  • Inspirational Figures: Artists, adventurers, or anyone who has achieved a personal triumph and shares their journey.

  • Role Models: Individuals who inspire others by demonstrating the freedom and joy they've found in their lives.

  • Community Leaders: They share their stories with the Lifey community on Instagram and other social media platforms, encouraging others to pursue their own paths to freedom.

Support The Lifey Brand

The best way to support us right now is to follow us on Instagram and engage with our inspiring content and spread the word about The Lifey Pulse, our digital magazine that gets distributed in our monthly newsletter that offers a dose of inspiration and updates on upcoming brand events! Subscribe below!​

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